Bavaria
15/05/2022
As always irreplaceable taste
It turned out that gourmets had been savoring the sweet taste of the Bavarian beer as early as 1719.

Now we bring you the tales from its history in our new commercial. Since 2016, Georgia has been among the many countries that produce beer "Bavaria," and to this day, "Georgian Beer Company" has the exclusive rights to its production in our country.

We decided to focus the whole premise of our ad around the phrase "as always." 

The idea was to zero in on the time factor to help people comprehend how long " Bavaria " has been consumed. To show this, you see Bavaria beside Beethoven while he's playing immortal symphonies, and at the time when the mustaches were more fashionable than football, or when the people entered the era of magical inventions and tricks, or even when Armstrong set foot on the moon. 

The tradition of guzzling down Bavarian beer still continues today with the phrase - "as always" because Bavaria, which has existed for over three centuries, has an irreplaceable taste.

CREDITS
Client
Creative Chairman:
Levan Lepsveridze
Chief Creative Officer:
Anze Jereb
Creative Director:
Lasha D. Kotori
Senior Art Director:
Maria Plotnikova
Art Director:
Magda Janjalashvili
Designer:
Tekla Baramashvili
Copywriters:
George Abuladze
Copywriters:
Kate Magradze
Strategist:
Anano Gabunia
Account Director:
Ekaterine Ebanoidze
Account Director:
Zizi Nasrashvili
Senior Account Manager:
Nini Saralidze
Administrative Team:
Erekle Zurmukhtashvili
Administrative Team:
Natia Demetradze
Administrative Team:
Nana Tushishvili
Administrative Team:
Pikria Javashvili
Production
Executive Producer:
Meli Bagdavadze
Director:
Dima Chkheidze
DP:
Sandro Darakhvelidze
Producer:
Tamta Navrozashvili
1st AD:
Sali Jugeli
Production Design:
Slow Pulse
Art Department:
District 9 Productions
Art Department:
Dato Daraselia
Art Department:
Nino Daraselia
Art Department:
Tasha Metreveli
Art Department:
Sulo Sturua
Art Department:
Gaga Khachapuridze
Art Department:
Nukri Nairashvili
Art Department:
Giorgi Dolidze
Art Department:
Dato (Mape) Chalatashvili
Gaffer:
Giorgi Gogatishvili
Light Department:
Vazha Aprasidze
Light Department:
Shalva Leluashvili
Light Department:
Goga Chanturia
Light Department:
Bidzina Chkhaidze
Light Department:
Shota Khijakadze
Light Department:
Tsotne Marsagishvili
Light Department:
Giorgi Marsagishvili
Light Department:
Akaki Kurdadze
Dolly:
Ghvtiso Melashvili
Dolly:
Sergo Sukhiashvili
Camera Crew:
Bacho Budu Iakobidze
Camera Crew:
Giorgi Karbelashvili
1st AC:
Givi Tukhareli
Costume Designer:
Ika Bobikhidze
Wardrobe Assistant:
Elene Zvanbaia
MUA:
Madonna Tchanturia
MUA:
Giga Bagration-Gogadze
MUA:
Teo Ghlonti
Casting Director:
Misha Apkhazava
Casting Manager:
Sopho Kobachishvili
Production Assistant:
Ivane Beruashvili
Production Assistant:
Sandro Goshadze
Drivers:
Lasha Kiladze
Drivers:
Mukhran Akhalaia
Drivers:
Gela Dodashvili
Storyboard Artist:
Guram Navrozashvili
English Copywriter:
Tatia Darsadze
Post Production
Color Correction:
Pavel Marko
Color Correction:
UPP Prague
Sound Director:
Paata Godziashvili
Voice Casting:
Heima Production
Voiceover Artist:
Iorek Chitashvili
Special thanks to:
Jaga Grip
Special thanks to:
Beqa Adamashvili
Special thanks to:
Giorgi Marri
Digital and Creative
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