To recall this trend, we made a funny online video showing how stupid it looks when people fight for obvious truths. We staged how some TV show guests are starting to argue with each other, discussing the topic - When is the best time to buy christmas gifts? In a freestyle rap battle they are providing absurdly funny arguments and soon after the debate is turning into a real food fight, throwing traditional Georgian Christmas food at each other.
At the end of the video, we used a popular comedian to deliver the brand message, who says: “Ouh, come on! There is nothing to fight for. It’s all clear. Starting from now, in Zoommer we already have discounts (Zoommerish prices)!!!” Note: Zoommer is one of the biggest retailer chains in Georgia, which is known to sell Smartphones, Laptops and other electronic devices to young, internet active audiences.
