Zoommer - a tech retailer brand which is associated with entertaining internet content and new viral trends wanted to explain to millennials the meaning of “Zoommerish prices” - super low prices.
To convey this simple message to the young people, we made a trashy Japanese style ad featuring two celebrities from the Georgian internet-culture, who recently became famous for conducting pseudo religious and philosophical discussions on air.
The video was launched exactly when these celebrities were at the peak of their online popularity. Already in a couple of days it gained a million views and virally reached almost 90% of Georgian millennials online.
AWARDS
Bronze
X1
CREDITS
Client
Creative Director :
Levan Lepsveridze
Creative Team:
Pavle Gabritchidze
Creative Team:
Elene Danelia
Creative Team:
Emily Koridze
Account Manager :
Anno Maisuradze
Account Manager :
Catherine Meparidze
Strategy Director :
Nino Kuprashvili
Art Director:
Bruce Lee
Production
Executive Producer :
Meli Bagdavadze
Director:
Levan Lepsveridze
DoP:
Sandro Darakhvelidze
Producer:
Tamta Navrozashvili
Production Designer:
Polina Rudchik
Assisting Production Designer:
Sandro Nadareishvili
Costume Design :
Fourk Group
Set Decorator:
Jimsher Berdzenishvili
Make-Up Artist:
Veriko Bedeladze
Casting Director:
Tamta Navrozashvili
Production Assistant:
Lara Kveladze
Post Production
Visual Post-Production by :
Anagrama
CGI Artist:
Nika Maisuradze
Animator:
Irakli Kiladze
Color Grader:
Levan Melikishvili
Editor:
Giorgi Korganov
Sound and Music by :
Post Red Audio
Digital and Creative
Culture of inspiration